| Paper title: |
STUDY ON TRENDS IN SPORT COMUNICATION |
| DOI: | . |
| Published in: | Volume III issue 2/ 2010 |
| Publishing date: | 2010 |
| Pages: | 107-111 |
| Author(s): |
Pomohaci Marcel Turcu Dionisie |
| Abstract. | Everyday life, namely the immediate economic pressures have led sports organizations to use a greater number of communication tools and techniques to increase the visibility of sport, to attract additional funds. Sports communication instruments have a dual completion: obtaining funding and communication. |
| Keywords: | sport, communication, promotion. |
| References: |
1. Oprişan Virginia, 2002, Marketing si Comunicare in Sport, Editura Uranus, Bucureşti. 2. Panişoară Ioan Ovidiu, 2003, Comunicare eficientă, Editura Polirom, Iaşi Peretti, Andre; Legrand, Jean-Andre; Boniface, Jean, 2001, Tehnici de comunicare, (tradus de Gabriela Sandu ), Polirom, Iaşi. 3. Pomohaci Marcel, 2009, Comunicare și integrare socială prin sport. Tehnici de comunicare, Editura ”Alma Mater”, Sibiu. 4. Sanislav Mihai, 2006, Management în educaţie fizică şi sport, Editura „Alma Mater” Sibiu. 5. Şerbanică. D., 2000, Eficienţa Acţiunilor Publicitare, Editura Forum Consulting Partners, Bucureşti. |
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