| Paper title: |
LICENCES, PROMOTION AND COMMUNICATION TOOL IN SPORT |
| DOI: | . |
| Published in: | Volume III issue 2/ 2010 |
| Publishing date: | 2010 |
| Pages: | 112-117 |
| Author(s): |
Pomohaci Marcel Turcu Dionisie |
| Abstract. | In sports the licenses involve temporary entitlement of running a sports brand. Licensing program of the International Olympic Committee requires the manufacture of generic items, related to a particular Olympic Games, Olympic property based on generic, represented by: Olympic symbol (the five circles), terms of needitoriale Olympics marks the historical editions previous Olympics. The transmission of information stored on various media, communication is very important. Communication is the process of transmitting information and building mutual understanding through symbols. Essence of communication is to transfer mutual understanding. |
| Keywords: | licensing, communication, sports, information |
| References: |
1. Oprişan Virginia, 2002, Marketing si Comunicare in Sport, Editura Uranus, Bucureşti 2. Panişoară Ioan Ovidiu, 2003, Comunicare eficientă, Editura Polirom, Iaşi Peretti, Andre; Legrand, Jean-Andre; Boniface, Jean, 2001, Tehnici de comunicare, (tradus de Gabriela Sandu ), Polirom, Iaşi 3. Pomohaci Marcel, 2009, Comunicare și integrare socială prin sport. Tehnici de comunicare, Editura ”Alma Mater”, Sibiu 4. Sanislav Mihai, 2006, Management în educaţie fizică şi sport, Editura „Alma Mater” Sibiu 5. Şerbanică. D., 2000, Eficiența Acţiunilor Publicitare, Editura Forum Consulting Partners, Bucureşti |
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